The Secret Is In Preparation! The key to dealing with the media is demonstrating your ability to act quickly and to have information ready when people ask for it. Before reaching out to the media, develop the following:
1. A good media release (some hints follow)
2. A few backup ideas, in case the first one you present is knocked back by the journalist
3. A one-page biography of yourself highlighting your experience and capabilities, which shows them you are a credible source
4. A list of sample questions for the journalist to ask you (this can be especially helpful when working with radio stations, particularly the smaller or underfunded ones)
5. A digital image of yourself, such as professional photos available for download at 300dpi
6. Samples of your product (or if you're providing a service, testimonials from customers who have tried it)
By providing a journalist the information they need, it makes the process of writing a story very easy for them and they will appreciate your efforts.
Simple Rules For Writing A Great Press Release:
* Have a great headline - a compelling headline hooks in reporters and editors, just as it does regular readers
* One page only - longer releases might not get read
* Do not share your whole story in a media release. Grab their attention and demonstrate a clearly defined angle
* If your angle is strong, they'll want to know more about you
* Formatting isn't critical, but most releases use 12 Point, Times New Roman, with generous left and right margins
* Use short, sharp paragraphs and avoid long sentences
* Add a quote to the story from someone
* Include your contact details, including your mobile phone number
* Check your spelling and grammar, and check it again before you contact your target
Sending Your Press Release
The best way to send a press release is to follow these steps to ensure a greater response:
1. Study the publications you'd like to be featured in, and learn the names of the journalists who cover companies or subjects like yours. Then call that journalist
2. Be prepared with a 20 second pitch that introduces yourself and gives the journalists a little taste of your story. Here is an example: "Hi, my name is Tyrone Shum from Internet Business Path. I have a great story about a young entrepreneur who has developed several internet ventures. Would you be interested in doing a story?" Usually the journalist would ask for more information. If they say yes, ask them for their email address and send them the story. If they say no, offer another angle, which you would have prepared beforehand as mentioned in the "Preparation" section
3. Once you have sent your press release via email, allow for 48 hours before contacting them to follow up. Usually journalists would contact you for an interview if they like your story. Be prepared to have all the information mentioned above.
Once you have successfully sent numerous press releases to different media outlets, you would be on your way to establishing greater credibility. By having this credibility we need to leverage it through the different marketing avenues to build traffic to your e-commerce website.
http://www.internetbusinesspath.com/
Tyrone Shum is an internet marketer helping you enhance your internet business through his weekly podcasts, tips and resources.
Sunday, February 28, 2010
Journalists' Use of Social Media Is Surging
Use of social media tools by journalists is surging, growing in double-digit percentages in some cases. This is among the key findings of the 2nd Annual Middleberg/SNCR Survey of Media in the Wired World, conducted by the Society for New Communications Research team of Jen McClure, SNCR founder and president, and SNCR Senior Fellow, Don Middleberg. The study was made possible in part by Marketwire.
Major objectives of the study included an examination of:
Another goal of the study was to provide insights as to how public relations professionals can understand these changes in order to work more effectively with journalists, and provide more value to the journalistic community.
Three hundred forty one journalists participated in the survey. Top findings include:
When asked to share their thoughts about how social media is changing the profession of journalism, participating journalists provided a wide range of responses. One respondent answered, "Social media is changing the profession. It has enhanced the dialog between audience and writer and expanded the scope of those who can participate in disseminating news." Another commented, "It is full of peril and promise."
"This study indicates that there is now a large and growing percentage of journalists who view social media and the participation by the public in the journalistic process to be a necessary, and in most cases, positive step in the evolution of journalism," said Jen McClure, founder and president, Society for New Communications Research. "They understand the future of journalism to be a highly participatory, collaborative and dynamic process."
SNCR Senior Fellow Don Middleberg, CEO of Middleberg Communications, added, "While companies are increasingly paying more attention to social media for revenue generation, employee productivity and enhanced consumer loyalty, many do not yet understand the true scope and depth of these new communications tools for journalistic usage. As a result, some companies are losing share of voice among journalists to their competitors. Social media presents a new opportunity to communicate and develop relationships with a whole new generation of journalists through these new channels of choice."
"The definitions and roles of journalists and public relations practitioners have changed significantly over the past few years," commented Paolina Milana, EVP, Marketing/Editorial Operations/Media Relations at Marketwire, corporate sponsor of the study. "Social media is immediate, it is accessible, and it has irrevocably changed the relationship between makers, reporters and consumers of news. The more that all journalistic participants understand each other's needs, how they use various media channels at their disposal, and how they want to work with PR professionals, the better the entire communication process will be."
The research findings will be shared in a complimentary web briefing hosted by the Society for New Communications Research and Middleberg Communications, sponsored by Marketwire. The webinar will take place on Thursday, February 25, 2010 at 10:00 am PT/1:00 pm ET. For more information and to register, visit http://sncr.wufoo.com/forms/sncr-research-briefing/.
The final results will be highlighted in the SNCR's Journal of New Communications Research and published in a full report, which will be available later this month.
- The impact of new media and communications tools on the way journalists work
- Online resources and social media that are considered the most valuable tools and how they are being used by journalists
- The frequency of use and preferences for a variety new media and communications tools and technologies
- Attitudes of journalists toward the impact and value of these new tools and trends in journalism
- Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since the results of the 2008 Survey of Media in the Wired World were released
- 48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008
- 66% are reading blogs
- 48% are viewing videos online
- 25% are listening to podcasts
- Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years
- 91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism to some extent
The final results will be highlighted in the SNCR's Journal of New Communications Research and published in a full report, which will be available later this month.
Professional Writing Skills Book Offers Solution To Poor Writing Skills Plaguing Nation
Write It Well, a Bay Area-based training and consulting company that helps people improve their business writing skills, has just published a new edition of its popular book about writing for business. Professional Writing Skills: A Write It Well Guide now includes expanded sections on e-mail, grammar, and punctuation. The book addresses a fundamental yet largely overlooked skill in every career level of business: how to write business letters, e-mail, and other documents that communicate clearly and effectively. Poorly written documents can sabotage careers, threaten productivity, and negatively affect a company's image, while effective written communication increases productivity and improves the workplace environment.
Employers should take note. A Write It Well survey found that nearly 75 percent of people think that they could make better use of their writing time. Wasted time affects a company's overall productivity. In today's increasingly global economy, companies rely on written documents and e-mail to allow large teams to work together efficiently across time zones. Poorly written documents and e-mail can be detrimental to a project's results and deteriorate team dynamics, both of which directly affect a company's bottom line.
"It's very important to write clearly, concisely, and professionally if you want to be competitive in today's business environment," says Amanda Noguera, Regional Sales Director, AVOKE Caller Experience Analytics, BBN Technologies.
Even with so much at stake, more professionals are entering the workforce without the ability to express themselves clearly in writing. According to The National Commission on Writing for America's Families, Schools, and Colleges, more and more schools and colleges today neglect to teach students the essentials of writing. As a result, many college graduates enter the workforce with poor writing skills. Yet writing is a fundamental business skill. In fact, a recent survey by the Commission found that half of all companies assess writing abilities during the hiring process and promotion decisions.
The solution is for companies to invest in business writing skills. "Most of our employees – engineers, developers, product managers, marketing staff – were never taught how to write professionally; they were just thrown into it," says Jocelyn King, Director, Worldwide Marketing Operations, National Semiconductor Corporation. "Professional Writing Skills: A Write It Well Guide offers people what they need to get their point across clearly and present a professional image of themselves and of our corporation in everything they write."
Designed for use by individuals, teams, or as part of classroom training, Professional Writing Skills: A Write It Well Guide is a cost-effective and flexible solution. " The book's for anyone, really. It answers many of our everyday writing questions in simple language without getting bogged down by daunting grammar and style rules. And it offers clear plans of action for those who might get overwhelmed by the writing process," says Michelle Meyers, Associate Editor, CNET News.
Professional Writing Skills: A Write It Well Guide, ISBN 9780982447116, will be available at Amazon.com and bookstores nationwide for $37.00. Visit http://www.writeitwell.com/ for more information about Write It Well's books, on-site training, webinars, and facilitator guides
Employers should take note. A Write It Well survey found that nearly 75 percent of people think that they could make better use of their writing time. Wasted time affects a company's overall productivity. In today's increasingly global economy, companies rely on written documents and e-mail to allow large teams to work together efficiently across time zones. Poorly written documents and e-mail can be detrimental to a project's results and deteriorate team dynamics, both of which directly affect a company's bottom line.
"It's very important to write clearly, concisely, and professionally if you want to be competitive in today's business environment," says Amanda Noguera, Regional Sales Director, AVOKE Caller Experience Analytics, BBN Technologies.
Even with so much at stake, more professionals are entering the workforce without the ability to express themselves clearly in writing. According to The National Commission on Writing for America's Families, Schools, and Colleges, more and more schools and colleges today neglect to teach students the essentials of writing. As a result, many college graduates enter the workforce with poor writing skills. Yet writing is a fundamental business skill. In fact, a recent survey by the Commission found that half of all companies assess writing abilities during the hiring process and promotion decisions.
The solution is for companies to invest in business writing skills. "Most of our employees – engineers, developers, product managers, marketing staff – were never taught how to write professionally; they were just thrown into it," says Jocelyn King, Director, Worldwide Marketing Operations, National Semiconductor Corporation. "Professional Writing Skills: A Write It Well Guide offers people what they need to get their point across clearly and present a professional image of themselves and of our corporation in everything they write."
Designed for use by individuals, teams, or as part of classroom training, Professional Writing Skills: A Write It Well Guide is a cost-effective and flexible solution. " The book's for anyone, really. It answers many of our everyday writing questions in simple language without getting bogged down by daunting grammar and style rules. And it offers clear plans of action for those who might get overwhelmed by the writing process," says Michelle Meyers, Associate Editor, CNET News.
Professional Writing Skills: A Write It Well Guide, ISBN 9780982447116, will be available at Amazon.com and bookstores nationwide for $37.00. Visit http://www.writeitwell.com/ for more information about Write It Well's books, on-site training, webinars, and facilitator guides
Sunday, February 21, 2010
Writing Vocabulary 2010 by Rosalinda Martinez
Writing skills are developed through consistent practice and guts. It entails a lot of editing and revisions. Sometimes one is not satisfied at all. But then, there are many ways to improve writing.
Like speaking, reading, and listening; writing involves the work of the senses. Moreover, it needs more than just looking, but going beyond and imagining. Details are crucial because there are hundreds of readers. It is the writer's responsibility to give good and helpful materials to everyone.
Ideas are generated from journal writing, mapping, clustering words, brainstorming, listing examples, word prompts, or free writing, among others. Now, because of modern technology visuals create varied ideas for new materials.
Check this out: 10 writing words frequently used:
1. Journal
A journal is a written account of any event, place, or person. It can be a web log, a diary, a lecture, schedules, and /or an academic notebook. Take note of Virginia Woolf's and Anne Frank's diaries. Live journals are also available online. Journals will be helpful for writing practice.
2. Feature article
Something that is informative, helpful and novel is the standard feature article. In today's global community, the feature article is one of the most in-demand-commodities. A good feature article must conform to the basic standards of grammar and writing structure. Check out the latest on "Ezine Articles.com."
3. Fiction
A fiction is a short story that is a product of imagination. The fiction story roots from an idea that involves a theme, a plot with conflict, a climax and a denouement, characters, point of view, setting, and dialogue and symbols.
4. Creative nonfiction
Creative Nonfiction is the art of writing facts. It includes: journals, biographies, essays, book reviews, and film reviews, among others. Creative Nonfiction can be considered part of fine art, just like fiction.
5. A news story
A news story answers the question words: what, when, where, why and how. The first paragraph of the news is called the lead paragraph. It contains the exact details of a story that is timely/ current.
6. Testimony
A testimony is that part of nonfiction that tells about an event, especially in a person's life that makes a turning point. A testimony serves as inspiration to readers. A testimony must be candid.
7. Sentence
A sentence is a group of words that has a complete idea. The simple sentence has a subject and a predicate.
8. Monologue
A monologue, in drama, is a speech by a single actor. It is a speech you make to yourself. Laugh, and think about talking to yourself.
9. Film
The art or business of moving pictures. The film involves scriptwriting and dialogues. Just like fiction, the film starts from an idea.
10. Writer
A writer is someone who is involved in the craft, business, or art of writing.
Make sentences from these words. Practice. We shall write.
http://rfvietnamrose09.blogspot.com/
Like speaking, reading, and listening; writing involves the work of the senses. Moreover, it needs more than just looking, but going beyond and imagining. Details are crucial because there are hundreds of readers. It is the writer's responsibility to give good and helpful materials to everyone.
Ideas are generated from journal writing, mapping, clustering words, brainstorming, listing examples, word prompts, or free writing, among others. Now, because of modern technology visuals create varied ideas for new materials.
Check this out: 10 writing words frequently used:
1. Journal
A journal is a written account of any event, place, or person. It can be a web log, a diary, a lecture, schedules, and /or an academic notebook. Take note of Virginia Woolf's and Anne Frank's diaries. Live journals are also available online. Journals will be helpful for writing practice.
2. Feature article
Something that is informative, helpful and novel is the standard feature article. In today's global community, the feature article is one of the most in-demand-commodities. A good feature article must conform to the basic standards of grammar and writing structure. Check out the latest on "Ezine Articles.com."
3. Fiction
A fiction is a short story that is a product of imagination. The fiction story roots from an idea that involves a theme, a plot with conflict, a climax and a denouement, characters, point of view, setting, and dialogue and symbols.
4. Creative nonfiction
Creative Nonfiction is the art of writing facts. It includes: journals, biographies, essays, book reviews, and film reviews, among others. Creative Nonfiction can be considered part of fine art, just like fiction.
5. A news story
A news story answers the question words: what, when, where, why and how. The first paragraph of the news is called the lead paragraph. It contains the exact details of a story that is timely/ current.
6. Testimony
A testimony is that part of nonfiction that tells about an event, especially in a person's life that makes a turning point. A testimony serves as inspiration to readers. A testimony must be candid.
7. Sentence
A sentence is a group of words that has a complete idea. The simple sentence has a subject and a predicate.
8. Monologue
A monologue, in drama, is a speech by a single actor. It is a speech you make to yourself. Laugh, and think about talking to yourself.
9. Film
The art or business of moving pictures. The film involves scriptwriting and dialogues. Just like fiction, the film starts from an idea.
10. Writer
A writer is someone who is involved in the craft, business, or art of writing.
Make sentences from these words. Practice. We shall write.
http://rfvietnamrose09.blogspot.com/
Teaching a Foreign Language? Best Teach in the Accent of the Listener
Perception of second language speech is easier when it is spoken in the accent of the listener and not in the 'original' accent of that language, shows a new study from the University of Haifa. The study was published in the Journal of Psycholinguistic Research.
Many adult schools teaching second languages insist on exposing their students to the languages in their 'original' accents. However, this new study, carried out by Dr. Raphiq Ibrahim and Dr. Mark Leikin of the University of Haifa's Edmond J. Safra Brain Research Center for the Study of Learning Disabilities, Prof. Zohar Eviatar of the Department of Psychology and Prof. Shimon Sapir of the Department of Learning Disabilities, found that this system is not necessarily the best and certainly not the most expeditious.
The present study set out to reveal the level of phonological information that the adult learner requires in order to identify words in a second language that had been learned at a later age, and whether the level of phonological information that they require varies when the words are pronounced in different accents.
The researchers recorded four Hebrew sentences in which the last word was a noun pronounced in a different accent: Hebrew, Arabic, Russian and English. These sentences were electronically encoded on a computer system and applied to the "gating" paradigm, in which participants are exposed to increasing amounts of a speech stimulus (40 milliseconds), and at each 'gate', are asked to identify the stimulus. This procedure allows the identification of the point at which a word is recognized.
The sentences were played to 60 participants aged 18-26; 20 of the participants were native Hebrew speakers; 20 were new adult immigrants to Israel from the Former Soviet Union who had learned Hebrew only after moving to Israel; 20 were Israeli Arabic speakers who began learning Hebrew at age 7-8.
The findings show that there is no difference in the amount of phonological information that the native Hebrew speakers need in order to decipher the words, regardless of accent. With the Russian and Arabic speakers, on the other hand, less phonological information was needed in order to recognize the Hebrew word when it was pronounced in the accent of their native language than when they heard it in the accent of another language.
"This research lays emphasis on the importance of continuing investigation into the cognitive perspectives of accent in order to gain a better understanding of how we learn languages other than our native tongue. In Israel and in other countries where the population is made up of many different language groups, this understanding holds great significance," the researchers conclude.
Adapted from materials provided by University of Haifa.
Many adult schools teaching second languages insist on exposing their students to the languages in their 'original' accents. However, this new study, carried out by Dr. Raphiq Ibrahim and Dr. Mark Leikin of the University of Haifa's Edmond J. Safra Brain Research Center for the Study of Learning Disabilities, Prof. Zohar Eviatar of the Department of Psychology and Prof. Shimon Sapir of the Department of Learning Disabilities, found that this system is not necessarily the best and certainly not the most expeditious.
The present study set out to reveal the level of phonological information that the adult learner requires in order to identify words in a second language that had been learned at a later age, and whether the level of phonological information that they require varies when the words are pronounced in different accents.
The researchers recorded four Hebrew sentences in which the last word was a noun pronounced in a different accent: Hebrew, Arabic, Russian and English. These sentences were electronically encoded on a computer system and applied to the "gating" paradigm, in which participants are exposed to increasing amounts of a speech stimulus (40 milliseconds), and at each 'gate', are asked to identify the stimulus. This procedure allows the identification of the point at which a word is recognized.
The sentences were played to 60 participants aged 18-26; 20 of the participants were native Hebrew speakers; 20 were new adult immigrants to Israel from the Former Soviet Union who had learned Hebrew only after moving to Israel; 20 were Israeli Arabic speakers who began learning Hebrew at age 7-8.
The findings show that there is no difference in the amount of phonological information that the native Hebrew speakers need in order to decipher the words, regardless of accent. With the Russian and Arabic speakers, on the other hand, less phonological information was needed in order to recognize the Hebrew word when it was pronounced in the accent of their native language than when they heard it in the accent of another language.
"This research lays emphasis on the importance of continuing investigation into the cognitive perspectives of accent in order to gain a better understanding of how we learn languages other than our native tongue. In Israel and in other countries where the population is made up of many different language groups, this understanding holds great significance," the researchers conclude.
Adapted from materials provided by University of Haifa.
Thursday, February 11, 2010
BLOGGING FOR MORE BUSINESS
Today there are more than 133,000,000 million blogs while an estimated 77% of active Internet users read blogs. Yet, there are still a lot of business owners and leaders who wonder, "Should we be blogging?"
What possible benefits come of spending time and money sending thoughts into an already jam-packed "blogoshpere?"
To help businesses answer this question, Red Rocket Media Group has just released, "Why You Should Be Blogging for Your Company." The article summarizes recent "State of the Blogoshpere 2009" information from leading blog site Technorati while adding valuable insights based on experience.
Marketing Director Aaron Brown said the article, "tries to let businesses know that, yes, you should definitely blog." He said that many businesses hesitate to join the crowd because they think it will be a waste of time or just a "me too" effort. Some businesses also worry that blogging would be too time consuming and that they wouldn't be able to control what's posted on the blog.
However, the October 2009 Technorati survey found that, 74% of those self-employed said they are blogging more often lately because, "It has proven to be valuable for promoting my business."
The article from Red Rocket gives readers three solid reasons to blog how to find that value.
Anyone can get the blogging article at http://www.redrocketmg.com/seo-blogging.asp.
What possible benefits come of spending time and money sending thoughts into an already jam-packed "blogoshpere?"
To help businesses answer this question, Red Rocket Media Group has just released, "Why You Should Be Blogging for Your Company." The article summarizes recent "State of the Blogoshpere 2009" information from leading blog site Technorati while adding valuable insights based on experience.
Marketing Director Aaron Brown said the article, "tries to let businesses know that, yes, you should definitely blog." He said that many businesses hesitate to join the crowd because they think it will be a waste of time or just a "me too" effort. Some businesses also worry that blogging would be too time consuming and that they wouldn't be able to control what's posted on the blog.
However, the October 2009 Technorati survey found that, 74% of those self-employed said they are blogging more often lately because, "It has proven to be valuable for promoting my business."
The article from Red Rocket gives readers three solid reasons to blog how to find that value.
Anyone can get the blogging article at http://www.redrocketmg.com/seo-blogging.asp.
Health Stories by Experts More Credible Than Blogs
Health information written by a doctor is rated as more credible when it appears on a website than in a blog or a homepage, according to a study of college students.
The findings highlight the relative importance of different online sources to people who seek health information on the Internet.
"Most people look for health information online by keying disease symptoms into various search engines," said S. Shyam Sundar, distinguished professor of communications, Penn State. "But the results of that search could range from experts at the Mayo Clinic to somebody's personal blog."
Sundar and his colleague Yifeng Hu, lead author and assistant professor of communications, College of New Jersey, Ewing, N.J., study how people evaluate and act on online health information.
"We are looking at accuracy and believability," explained Sundar. "We want to see how people act on the advice they receive, and whether they recommend it to others or forward it to friends online."
Researchers found that study participants were more likely to believe -- and make use of -- information on a website from a source identified as an expert than from a layperson. Health information on the websites of TV, radio, and newspapers was not included in the study.
Participants also believed that editors and moderators help websites present accurate and complete information. Blogs, homepages, and social networking sites were seen as lacking such gatekeeping. The findings appear in the February issue of Communication Research.
Sundar and Hu presented 555 college students with screenshots of one of two health articles, attributed either to a doctor or to a layperson. Students received these articles as either from a formal website, individual homepage, a blog, a bulletin board -- a chat site where people can post messages -- or were simply told that they came from the Internet.
The first article discouraged the use of sunscreen to avoid Vitamin D deficiency, while the second advocated the consumption of raw milk over pasteurized milk.
"We wanted to find out if users differentiate between various sources of online information and how that choice impacts their decisions," said Sundar. "The health topics were controversial enough to raise questions of credibility among readers."
Statistical analyses of student questionnaires suggest that screenshots of both health topics were seen as significantly more reliable when attributed to a doctor and featured on a website rather than on a blog, individual homepage or a bulletin board.
"It tells us that young people are actually differentiating between different online sources when evaluating health information on the Internet," said Sundar.
Students were also significantly more likely to follow up on the advice they had received through websites and bulletin boards -- compared to blogs and homepages -- by acting on it and sharing it with friends.
Sundar believes that additional use of expert sources could help online bulletin boards gain greater credibility.
"It is the future of how health information will be distributed over the Internet," said Sundar. "If doctors are serious about disseminating health information, they should do it on a bulletin board instead of a homepage."
The Korea Science and Engineering Foundation supported this work.
The findings highlight the relative importance of different online sources to people who seek health information on the Internet.
"Most people look for health information online by keying disease symptoms into various search engines," said S. Shyam Sundar, distinguished professor of communications, Penn State. "But the results of that search could range from experts at the Mayo Clinic to somebody's personal blog."
Sundar and his colleague Yifeng Hu, lead author and assistant professor of communications, College of New Jersey, Ewing, N.J., study how people evaluate and act on online health information.
"We are looking at accuracy and believability," explained Sundar. "We want to see how people act on the advice they receive, and whether they recommend it to others or forward it to friends online."
Researchers found that study participants were more likely to believe -- and make use of -- information on a website from a source identified as an expert than from a layperson. Health information on the websites of TV, radio, and newspapers was not included in the study.
Participants also believed that editors and moderators help websites present accurate and complete information. Blogs, homepages, and social networking sites were seen as lacking such gatekeeping. The findings appear in the February issue of Communication Research.
Sundar and Hu presented 555 college students with screenshots of one of two health articles, attributed either to a doctor or to a layperson. Students received these articles as either from a formal website, individual homepage, a blog, a bulletin board -- a chat site where people can post messages -- or were simply told that they came from the Internet.
The first article discouraged the use of sunscreen to avoid Vitamin D deficiency, while the second advocated the consumption of raw milk over pasteurized milk.
"We wanted to find out if users differentiate between various sources of online information and how that choice impacts their decisions," said Sundar. "The health topics were controversial enough to raise questions of credibility among readers."
Statistical analyses of student questionnaires suggest that screenshots of both health topics were seen as significantly more reliable when attributed to a doctor and featured on a website rather than on a blog, individual homepage or a bulletin board.
"It tells us that young people are actually differentiating between different online sources when evaluating health information on the Internet," said Sundar.
Students were also significantly more likely to follow up on the advice they had received through websites and bulletin boards -- compared to blogs and homepages -- by acting on it and sharing it with friends.
Sundar believes that additional use of expert sources could help online bulletin boards gain greater credibility.
"It is the future of how health information will be distributed over the Internet," said Sundar. "If doctors are serious about disseminating health information, they should do it on a bulletin board instead of a homepage."
The Korea Science and Engineering Foundation supported this work.
MARKETING LURE TO ANALYZE HOW SLOPPY WRITING INFLUENCES BUYER BEHAVIOR
One error in a resume can be the kiss of death for a job hunter, but can writing errors hurt businesses, too? That is the question Marketing Lure wants to answer with a new, online survey.
The idea came to business owner Sue Anderson-Lenz after reading a story in TIME magazine. In it, the columnist mentioned that a neighbor was canceling her subscription to a major newspaper because it contained typographical errors. Wondering if newspapers are held to a higher standard than other businesses, Anderson-Lenz created a survey to understand the link between writing and sales.
The survey has sparked a debate on several social networking sites, with opinions split into two camps. Some people argue that businesses should be judged on substance, not structure. Purists, however, contend that sloppy writing can be an indicator of deeper problems at a company.
The short, five-question survey will measure how poor writing influences buyers’ decisions and whether opinions vary for different mediums. Participants can remain completely anonymous, or submit their e-mail address to receive survey results.
Marketing Lure will keep the survey open until February 28, 2010 and publish findings during the March/April timeframe in the Marketing Lure blog. To take the survey, go to http://bit.ly/grammar-survey.
The idea came to business owner Sue Anderson-Lenz after reading a story in TIME magazine. In it, the columnist mentioned that a neighbor was canceling her subscription to a major newspaper because it contained typographical errors. Wondering if newspapers are held to a higher standard than other businesses, Anderson-Lenz created a survey to understand the link between writing and sales.
The survey has sparked a debate on several social networking sites, with opinions split into two camps. Some people argue that businesses should be judged on substance, not structure. Purists, however, contend that sloppy writing can be an indicator of deeper problems at a company.
The short, five-question survey will measure how poor writing influences buyers’ decisions and whether opinions vary for different mediums. Participants can remain completely anonymous, or submit their e-mail address to receive survey results.
Marketing Lure will keep the survey open until February 28, 2010 and publish findings during the March/April timeframe in the Marketing Lure blog. To take the survey, go to http://bit.ly/grammar-survey.
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