Copywriting - Resist Rules 101 by John G Williamson

Resist the Temptation to....

Begin writing until you have ALL the facts.

Begin using the facts until you can weed out the less important facts.

Base copy on own opinion rather than carrying out test samples on potential buyers.

Give that seminar a miss, good education is never wasted. Who knows, you might get you Millionaire idea!

ignore other top copywriters, find out what they are doing right. Can you better it?

Write in Jargon speak or acronyms, keep it in straightforward plain English.

Just assume that your reader is ready to buy. You have to focus on benefits and features to nourish interest.

Focus on anything but the headline first, this must be the point of your early work. Remember, the headline makes or breaks a sales letter.

Do a short copy piece. Many successful millionaire marketers swear by long copy.

Just list the various features of your product or service. Features are not benefits and it is the benefits your potential buyers will be interested in.

Assume your potential buyer will see the merits of your product. Remember to explore the various benefits and explain the merits which are not obvious.

Go with the flow, try to find that Unique Selling Point (USP). Seek out the different, the fresh and the interesting information others miss.

Exaggerate or make false claims it will only lead to mistrust.

Resist the Temptation to....

Whine. State the facts and trust to the reader's sound judgment.

Think that the product will sell itself. A good writer can put product enthusiasm and benefits excitement into copy.

Consider your job finished when you have covered the benefits of the product. Give your potential buyer the confidence and comfort that you are interested in a long term relationship.

But most of all......

Become governed by any rules, even these. Always be ready to be flexible and creative.

Until next time....

Here's to good honest Copy.

Copy Critter
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To learn more of my Copy-Critter Direct Sales Copywriting tips go to my blog at http://www.copy-critter.com/wordpress/