Friday, July 31, 2009

Resume Writing Tips

Job seekers take note: One false stroke at the keyboard could send your resume into the "circular file." Three out of four (76 percent) executives interviewed said just one or two typos in a resume would remove applicants from consideration for a job; 40 percent said it takes only one typo to rule candidates out.

The survey was developed by Accountemps (http://www.accountemps.com/), the world's first and largest staffing services firm specializing in accounting and finance. It was conducted by an independent research firm and is based on telephone interviews with 150 senior executives from the nation's 1,000 largest companies.

Executives were asked, "How many typos in a resume does it take for you to decide not to consider a job candidate for a position with your company?" Their responses:

One 40%
Two 36%
Three 14%
Four or more 7%
Don't know/no answer 3%
100%

"Employers view the resume as a reflection of the applicant," said Max Messmer, chairman of Accountemps and author of Job Hunting For Dummies(R), 2nd Edition (John Wiley & Sons, Inc.). "If you make errors on your application materials, the assumption is you'll make mistakes on the job."

Unfortunately, typos and other slipups are easy to make, and spell-check won't always catch them. To illustrate the point, following are some real-life errors made in resumes, applications and cover letters. (Additional examples of resume bloopers can be found in "Resumania," Messmer's weekly column syndicated by Scripps Howard News Service or at http://www.resumania.com/.)

"Hope to hear from you, shorty."
"Have a keen eye for derail."
"Dear Sir or Madman."
"I'm attacking my resume for you to review."
"I am a rabid typist."
"My work ethics are impeachable."
"Nervous of steel."
"Following is a grief overview of my skills."
"GPA: 34.0"
"Graphic designer seeking no-profit career."

Accountemps offers the following tips for creating error-free resumes:

Get help. Enlist detail-oriented family members, friends or mentors to proofread your resume and provide honest feedback.

Take a timeout. Before submitting your resume, take a break and come back to it with a fresh set of eyes. You might catch something you missed the first time.

Print a copy. It's easy to overlook typos or formatting mistakes when reading a resume on a monitor, so print it out for review. Read through it slowly and pay close attention to font styles and sizes, in addition to spelling and grammar.

Try a new perspective. Sometimes readers inadvertently skip over parts they have read previously. Review your resume backward to help avoid this problem.

Read it aloud. Your ears might catch errors your eyes have overlooked.

Monday, July 27, 2009

Avoid The Most Common Resume Writing Trap

It takes an employer thirty-seconds or less to scan a resume before it hits the trash pile. It takes forty seconds for it to hit the cycle pile, which means it stays in the system, but never gets used. It takes less than ten seconds for him to look at your resume and know that you are the perfect fit. So why isn't it happening to you?

According to Ayesha Long, resume writing expert and owner of the virtual resume company, http://www.ayeshawrites4u.com/, "Most employees fail the employer scan because they use the same generic resume over and over again. Employers get tired of the same format and they look for employees that are going to add something different. The average person fails to tailor their resume for the job at hand. They get lazy."

Ayesha, a self-proclaimed fan of "Work harder, not smarter," offers three tips to help the lazy job seeker get better results from their resume without creating a new resume for every new position advertised.

Option 1 - Use your transitional skills.

If you want to change careers, but haven't found a career that best suits your personality, then you can create a typical functional resume. In a functional resume, you start off with your transitional skills, as opposed to your work history.

You take a look at your highest skill sets or the skills needed for most of your jobs of interest and group them into categories. For example, a customer service professional looking to transition into the IT profession can clump her skills into: Technology, Communication, and Collaboration. Then under each subfield, she would show explicit examples demonstrating that skill utilization during her work or educational experiences.

If an IT hiring manager is looking for those three categories, she will definitely stop to look at this person's resume. However, be forewarned, that many employees are leery of resumes that are only functional (see Chronological? Functional? Or Combination?).

Option 2 - Lead with your career sets.

If your current job is less than satisfactory and you want to return to an old career, you can use a career-styled functional resume. In this functional resume, you group your work history into career sets.

Similar to a standard functional resume, you will have a different section on your resume for each career field. So someone who has been a medical assistant, nursing assistant, and phlebotomist and is willing to work in either field again could have three sub-sections for their work experience – Nursing Assistant Experience, Professional Medical Assistant Experience, Phlebotomy Technician Work Experience.

Then for each job he applies to, he can lead with the section that best applies. If it's a medical assistant position, then the Professional Medical Assistant Experience section would be the first section in the work history, followed by the other two career sets. If it's a nursing assistant position, he'd lead with the Nursing Assistant Experience.

Option 3 - Customize your resume.

If you have the time and energy to recreate a new resume for every job posting, then this is the best option. However, this option is the most time-consuming and is generally meant for employees who are looking for positions within the same industry.

For example, an elementary school teacher trying to become a math coach or social studies cluster teacher can use the same resume and add bits and pieces to the objective, summary of qualifications, and job history to highlight her experience and expertise in each field.

This resume will still look like a chronological resume and will include the work history listed in the dates of descending order, but it will highlight the skills necessary for each position.

Using, Ayesha Long's tips, your job search should be more proactive.

Top 10 Tips for writing good press release

A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value.

1. Start with a strong "lead": The first paragraph of the press release is known as the "lead". Your title and initial lines should briefly and directly communicate what you want to say. Include the "who, what, where, when and why" in the lead of your press release. The remaining part of your press release should include supporting facts and examples. You have a matter of seconds to snatch your readers' attention. Start strong to grab their attention. Make sure the first 10 words of your release are effective, as they are the most important.

2. Write for the Media, make it easy for them: Some media agencies and journalists will grab your press release and carry it in their publications with slight editing or no modification. But even if it's not used word for word, journalists may use it for other stories or to create their own story ideas. The more information and details you include the less work the media has to do. Your information should also be newsworthy. In other words, it should be something readers, and therefore editors and reporters, would care about.

Think like a reporter and consider what reasons would an editor want to publish your news? What benefits would their readers get? Is it relevant and timely?


3. Think like the reader: Your press release should be able to keep the reader's interest. Put yourself in the reader's shoes. Would you want to read your press release?

4. Write it relevant: Try to point out real examples to support the message you want to communicate. Show why your information is important and how it benefits the reader. If your release isn't newsworthy, don't expect anyone to read it.

5. Support with the facts: Tell the truth and do not lie or exaggerate. Facts make your point trustworthy and tell the journalist you have already done enough research for them. If you pull facts from other sources, make sure you reference them. Avoid fluff, add-ons and by no means make anything up. If content seems too good to be true, tone it down or you could hurt your credibility. Real life examples communicate the benefits of using your product or service in a powerful way.

6.Stay away from jargon: The best way to communicate your news is to speak plainly The more difficult your press release is to understand for journalists, the less likely it is to be picked up. Limited uses of industry terms are fine, if you're trying to optimize the news release for search engines. Don't use multisyllabic, inflated words, when simple, common words will do.

7. Keep to the point: Keep away from using unnecessary adjectives, excessive language, and redundant expressions such as "extra bonus or best deal ever". Get to the point and tell your story as concise and directly as possible. Editors want a story that actually matters. Give them that, and you'll get the coverage you want. Wordiness distracts from your story. Make each word count. Use enough words to tell your story, no more and no less. An effective release is generally 400-500 words in length. It doesn't matter how well you have written your press release, if it's too long then it won't get read.

8. Avoid exclamation points: The exclamation point (!) is not good. The use of exclamation points may damage your reliability by creating needless hype. However, if you have to use an exclamation point, use only one!

9. Get permission: Companies are protective about their name, brand and image. Get written permission prior to including information from officials or associates of other companies/organizations.

10. Include company information: The press release should conclude with a short description of your company, including where your company is based, what products and service it provides and a brief history If you are creating a press release for more than one company, provide information for all the companies at the end of the release. Also include contact information, both phone number and e-mail, for each company's spokesperson.

How to Format Your Press Release

How you present your news is just as essential as its content.

Use Mixed case. DON'T SUBMIT YOUR PRESS RELEASE IN ALL UPPER CASE LETTERS. This is very terrible form. It will definitely be ignored by journalists. Make use of mixed case. Remember this.

Use accurate grammar and spelling usage. Always follow rules of grammar and style. Errors in grammar and style affect your credibility. Too many errors will cause your press release to be rejected by editors. Make sure you proof read

Use Word processor. Write your press release on a word processor instead of writing online. Writing online will not achieve best results. Take your time to do it correctly. Write, print, proof read. Rewrite, edit.

Do Not use HTML. Never embed HTML or other markup languages in your press release. Your press release will be distributed over a wide array of networks. Including such formatting will negatively impact the readability of your press release.

Write More than one paragraph. It is almost impossible to tell your story in a few sentences. If you do not have more than a few sentences, that means you do not have a newsworthy story.

Source: IBWIRE Inc (http://www.ibwire.com)

Monday, July 20, 2009

Word Solitaire adds a touch of grammar to traditional iPhone solitaire

Candywriter has released Word Solitaire, an iPhone and iPod touch app that combines word creation and classic solitaire. Word Solitaire cards are dealt just like the popular solitaire variant of Klondike but with a unique twist: instead of traditional playing cards, each card represents a letter of the alphabet. It's the user's task to stack cards on top of one another, create words, and expose more letters. Once all provided letters have been arranged into words, the user may advance to the next level.

Each of the 25 levels in Word Solitaire progresses slightly in difficulty, with more challenging letter combinations featured on the higher levels. At the user's disposal are a couple of tools. As in regular Klondike, a "Grab Deck" is available in which several reinforcement cards may be recruited to help form words. In addition, unwanted cards, such as dastardly Q's and X's, may be incinerated in the screen's crackling fire; but only three cards may be burned per level.

Word Solitaire is set on top of a classic art theme. Each of the 25 levels takes place above a different classical masterpiece by artists ranging from Dali to Van Gogh. Once a user has achieved a high score, fast time, or low move count to be proud of, the marks may be posted on Twitter directly from Word Solitaire.

Key Features:

* 25 beautiful levels, each with a high-resolution classical art background
* Intelligent decks that increase difficulty slightly with each level
* Customizable color themes
* Complete Twitter integration
* Millions of letter arrangements. No two games are ever the same
* Auto-save – Pick up your game where you left off, anytime

Minimum Requirements:
iPhone or iPod touch 2.2.1 or later

Pricing and Avialbility:
Word Solitaire costs less than a soft drink at $0.99 (USD) and is available now on the iTunes App Store.

Word Solitaire 1.0: http://www.wordsolitaire.com/
Download and Purchase: http://tinyurl.com/n8bun7

Aplication Icon: http://www.candywriter.com/images/ws_icon.png

PR Veterans Launch the Hispanic PR Blog

Multicultural PR veterans Manny Ruiz, PR Newswire's president of multicultural markets and Hispanic PR Wire, and Angela Sustaita-Ruiz, president of Hispanic Media Trainers, LLC, today launched the Hispanic PR Blog (www.HispanicPRBlog.com), the industry's definitive source for Hispanic PR news and views.

"This blog and its accompanying Twitter feed (www.twitter.com/HispanicPR) fill a growing need for daily news, views and PR market intelligence that isn't available anywhere else," said Ruiz, who previously published The Hispanic PR Monitor monthly newsletter, the industry's first, from 2002 through 2007.

"Our goal is to showcase the work of the Hispanic PR industry by ensuring that our blog is THE open multimedia forum for PR professionals to exchange industry-related insights, news, photos, videos and more," said Sustaita-Ruiz.

Stories and blog ideas should be emailed to hispanicprblog@gmail.com. Professionals who are interested in becoming regular bloggers for the Hispanic PR Blog should indicate their interest via email. The blog's RSS feed can be obtained at http://hispanicprblog.com/feed. The RSS feed to the Twitter feed is available at http://twitter.com/statuses/user_timeline/38222941.rss.

The Hispanic PR Blog is requesting content submissions for such sections as:

- PR Campaigns: The scope or assignment for any Hispanic PR or digital marketing campaign should be described in as much detail as possible. Any information and/or photos regarding your Hispanic or multicultural PR spokesperson is also desired.

- Hispanic PR Views: Thought leader pieces are highly desired and should focus on relevant Hispanic PR angles. If anyone desires to become a regular blogger they should notify the publishers via email along with an accompanying bio.

- Hispanic PR Briefs: This section consists of Hispanic account news including agency wins, campaign launches, awards, etc...

- PRSA Diversity News: Submissions for this section should relate to PRSA news items having to do with Diversity PR professionals, events, programs and awards.

- Directory of Hispanic PR Agencies: If you have a PR or marketing agency focused on Hispanic and/or multicultural PR, submit your agency's name, contact, phone, fax and url for posting to our directory.

- Hispanic Spokesperson Tracker: Content entries should indicate what spokesperson has been hired to represent what brand or organization, the full scope of that representation and the period that the representation will last. This section will be useful for the legions of PR professionals who struggle to keep up with what Latino celebrity spokespersons have done what for whom and when.

- Hiring/Promotions: This section spotlights all Hispanic PR-related hires and promotions regardless of title. Submission should include the name of the hire, education, prior employer, listing of PR responsibilities and photos.

- Hispanic PR Case Studies: Case study submissions will only be posted if they specifically discuss how a project or campaign involved Hispanic PR components.

- Hispanic PR White Papers/Research: These thought leader pieces should provide fresh insights about Hispanic and/or multicultural-related issues that are relevant.

- Hispanic Marketing Events: This section will provide professionals with an ongoing listing of who, what, where, when and why for a wide variety of events that target professionals in the Hispanic or multicultural PR space. All pertinent information about upcoming events must be submitted including cost.

- Hispanic Market Jobs: Although this section focuses on detailed job postings, internship information is also desired.

Monday, July 13, 2009

Online Legal English Seminars Enable Legal Communities to Reach Out to Global Clientele

More and more attorneys and legal professionals worldwide are increasingly finding themselves working with clients from different countries. Ms. Falken Esq, says that " Attorneys well versed in multi-lingual skills are especially in high demand." One of the leading firms meeting this high demand for Online Legal English Seminars to fill the demand for global legal skills is Legal Ease International Inc. Legal Ease Internationa, Inc. has held thousands of live and online seminars throughout the world.

Lawyers are thrilled with the convenience of the Online Legal English seminar as they create there own schedule. The benefits of the Online Legal English Seminar are easy to see. Lawyers make their own schedule, and can take as much time as they need. Online Legal English courses are monitored by legal professionals and provide instant feedback. Participants have reported an increased volume in business, upon completion of the course. Lawyers from Korea to Cairo claim "The Online Legal English course has enabled me to gain more clients. I feel so comfortable writing documents and transacting business, and it was so easy to learn this way" "I also love the diploma, thank you Legal -Ease International" " I saved time and money traveling and was able to really concentrate on Legal English."

Falken Esq. attorney for Legal-Ease International, has provided training for major corporations, private attorneys, legal interpreters, and thousands of corporate attorneys and law students. Each student receives a diploma upon completion of the course(s), as well as continuous support services, and client referrals.

"With the increased demand of international commerce, the restructuring of the global manufacturing and banking industries, many legal professionals are finding themselves increasingly working in the area of the law they have never addressed," said Ms. Falken Esq.
English, being the primary language of the law, is an indispensable tool, and clients are delighted to learn Legal English via an online Legal English seminar, at their own schedule, even while traveling.

Continuous improvement to ones legal skills, will not only improve client/attorney relations, it will assist in the streamlining in the delivery of services, therefore increasing the amount of services you can offer. A few hours a week will enable most legal professionals to complete the entire coursework in a very short time period.

Website: www.legalenglish.com and see the Online Legal English seminar section.

Journalism Students Can Participate in New 'Social News Network'

MaYoMo (Map Your Moments, http://www.mayomo.com/), a powerful new social network for mobile citizen journalists and the most inspired alternative source for global, multimedia news content, is inviting journalism students throughout the U.S. to contribute content to its site. MaYoMo offers budding journalists new opportunities to make an impact and contribute to a growing, global online community of news and conversation.

The news and media industries are changing rapidly, and MaYoMo is poised to play a role in defining the future of journalism and in shaping the careers of journalists. Traditional print publications are closing down in record numbers, as readers turn to the Web for their news. MaYoMo creates an opportunity for student journalists to report on news and developments important in their lives.

How It Works

Access to all content on the MaYoMo web site is free. Students can easily create an account, and start contributing content and uploading photos, video, and other media assets -- from a variety of devices, including video-enabled phones. Contributors who have met certain criteria can create their own "channels" and make money from them. When a contributor has a channel, he or she will have options to help them create better and more viewed content.

MaYoMo's "shared revenue advertising model" will reward members with 70% of associated advertising revenue, creating an entrepreneurial business opportunity for professional and student journalists around the world. The site brings together professional journalists, citizen journalists, and students. Its membership already represents more than 100 countries, ensuring unprecedented geographic coverage and the familiarity and comfort of local language and customs.

Kim Garretson, a media professional who directs seniors at the University of Missouri Journalism School in their final semester projects, said MaYoMo is a much-needed transition service for graduating journalists, "Today's alarmingly awful job market is leaving j-school grads out in the cold. Many of the 40 seniors I worked with during spring semester have few job prospects and can't even find unpaid internships. Several are starting personal blogs and Twittering to try to demonstrate their skills in their job seeking. But joining the MaYoMo team puts them in the global stream of real news reporting."

Monday, July 6, 2009

The Teaching And Learning Of Writing Is The Focus Of Journal Special Edition

A special monograph of the British Journal of Educational Psychology , published this month, highlights the very latest psychological research into the teaching and learning of writing.

Contributions in this edition of the monograph series include:

- Steve Graham and Karen Harris from Vanderbilt University (USA) who reviewed teaching interventions and present 13 clear but evidence based recommendations for teaching writing; recommendations recently endorsed by the National Writing Project in the USA.

- Debra Myhill from the University of Exeter, who examined the translation of thought to text, and found that poor writing often contains more oral speech characteristics; concluding that children need to be helped to move away from writing the way they talk and to shape their texts more carefully.

- Julie Dockrell from the University of London, who investigated the poor writing skills of children with specific language impairment and found that limited vocabulary, lack of fluency and very poor spelling in particular constrain these children when trying to write.

- Anna Barnett from Oxford Brookes University who introduces details of a new handwriting speed test for educational use: the DASH.

- Charles MacArthur from the University of Delaware (USA), who reviewed research on the effects of word processing technology, and assistive technology such as spell checkers and word prediction, concluding that children need to be taught how to use electronic tools in order to gain from them.

The editor of the special monograph, Vincent Connelly from Oxford Brookes University, said: "It is very important that children become competent writers. These reviews all point out that more needs to be done so that the lessons from this latest research feed through to schools in order to support the teaching of writing and help devise new teaching methods built on the latest findings."

Source
British Psychological Society

Friday, July 3, 2009

New iPhone Search App Allows Users to 'Flick' Through iPhone-Friendly Search Results

Key Facts:

With over 1 million daily searches, Taptu (http://www.taptu.com/) is revolutionizing mobile search by providing iPhone users with the best search interface, search results optimized for viewing on the iPhone and the ability to easily share results and discover new content.

Taptu today announced the immediate availability of its iPhone app that improves search on the iPhone with an easy-to-use interface and iPhone-friendly search results.

Performing a search on an iPhone can be a frustrating task, as the results are the same as those received on a desktop search and may not be viewable on a phone, for example a Web site running on Flash. Additionally, results are provided in long lists and multiple pages.

Key Features of the Taptu App:

iPhone-Friendly Results: Taptu's iPhone app only provides results that are iPhone-optimized, which eliminates the hassle of resizing, pinching and refocusing sites.
Flick Don't Click: Instead of scrolling down a list of search results like on a desktop, Taptu iPhone app users flick through the visual previews of the results produced by Taptu horizontally (the same way that photos are viewed on the iPhone). The visual preview slides lets users quickly navigate through results and select the one most relevant.

Search Multiple Platforms: In addition to providing comprehensive search engine results, Taptu's iPhone app allows users to filter search results and find information from specific source or types, for example Twitter, Wikipedia, blogs or videos.

Share Your Results: Taptu's iPhone app lets users to easily share results via Twitter, Facebook and email.

Discover New Content: Taptu understands that mobile search should help users' expand their outlook and has made discovery an essential part of the app by presenting recommended and related searches including charts, lists and "also try's."
Quotes:

Steve Ives, founder and CEO of Taptu: "With iPhone-search continuing to grow, it is vital to make search as simple as possible while providing users with the most relevant content on their devices. Taptu's iPhone app allows users to quickly and easily search through iPhone-optimized results in an intuitive and visual interface. The launch of the iPhone app is a huge step for Taptu, as the app addresses a key need for iPhone users."

Availability:

The Taptu app is now available for free download in the iPhone App Store and is compatible with all versions of iPhone and iPod touch. If you're the owner of a mobile or an iPhone-optimized site, then ensure you're on Taptu by submitting your site here.

Links:

Go to Taptu's Web site: http://www.taptu.com/
Read Taptu's Blog: http://blog.taptu.com/
Follow Taptu on Twitter: http://twitter.com/taptu
Join Taptu's Facebook group: http://bit.ly/woxVg