Monday, April 27, 2009

Delete Unnecessary Words to Be a Better Writer by Tom Aaron

Pleonasm is Greek for using unnecessary words, and pleonastic words are thus unnecessary words. Strunk and White are the first pleonists that we know. Their succinct text outlines the basic elements in writing.

Have you read Strunk and White's "Elements of Style"? In the book, one of the points that Strunk and White make is to delete unnecessary words. They argue that deleting the unnecessary words and using fewer words creates stronger writing, that communicates with more impact.

The above paragraph fails to follow Strunk and White's advice. The following sentence does: Strunk and White's "Elements of Style" commands us to delete unnecessary words, strengthening our writing. This sentence provides all the information in the wordy paragraph above. Nothing is missing.

In the ideal sentence, every word is necessary. Looking back at the final sentence in the second paragraph above, we see that it adds nothing. To improve our writing, we need to learn to delete such sentences.

We human beings are often naturally wordy. Ideal sentences do not flow from the tips of our fingers through the keyboard and on to the screen. Strong writing, writing without unnecessary words, emerges through rewriting.

Here are three examples of words that are often unnecessary:

1. It is: This empty 'it' does not carry any information. 'There is' and 'there are' are also often unnecessary.

2. The book was written by Mark Twain: The passive uses more words. Change the sentence to Mark Twain wrote the book. The writing is shorter and stronger.

3. Use verbs instead of nouns. Compare these two sentences:

He took up a collection for charity.

He collected money for charity.

The second sentence uses two words less and provides more information. Read both sentences aloud to feel the power of the second sentence compared to the first.

Strunk and White provide writers a path to powerful writing. They write as follows:

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

To improve your writing, read Strunk and White again and again. Try to follow their advice. Take comfort in the fact that they make the same errors we do. Did you spot the unnecessary "in the fact" above? This adds no information. Delete. Strunk and White tell us that they have the same problem. Vigorous writing demands time. Read Strunk and White again and again, put in the time, and improve your writing.

At Aaron Language Services, we provide Japanese to English and other translation, proofreading, and online English coaching to a primarily Japanese client base. Our site also offers many resources to ESL students, including Japanese language support and our sushi pages with many pictures of different kinds of sushi and explanations. If you are interested in editing texts in medicine and the hard sciences and have expertise, please click the link above to find out about working with us.

Sunday, April 26, 2009

Free "How To Write A Notescast" for iPod Notes Published

TimeStream Software has published the free "How To Write a Notescast," a comprehensive 21-page guide which makes writing interactive content for the iPod Notes feature fast and easy.

"Apple included with nearly every iPod Classic and nano in use today a feature called Notes," said Mike Westby of TimeStream Software. "With the new 'How To Write A Notescast' guide, anyone can now easily create interactive Notescasts for the iPod Notes feature, even if they have no programming experience at all."

A Notescast is an interactive multimedia presentation which can contain up to 1,000 pages of interactive copy embedded with links to related photos, video, audio or additional copy.

"Not only can iPod owners create their own Notescasts, but they can also share them with iPod owners around the world.", continued Mr. Westby.

Notescast authors are posting their Notescasts on the Internet at www.Notescasts.com for iPod owners around the world to download and enjoy. What the App Store is for the iPhone and iPod touch, http://www.notescasts.com/ is to the iPod Classic and iPod nano.

While new, you can already find Notescasts written for a wide variety of topics, including everything from "Walt Disney World Resort" and "Disney’s Animal Kingdom Hidden Mickeys" to "Glacier National Park" Notecast and even the "Sheraton Maui Resort & Spa" in Hawaii. Almost any topic of expertise can become a Notescast, be it a hiking guide, recipe, book, summary of your vacation, even a step-by-step guide on how to repair the carburetor of a ’66 Mustang, complete with photos. Visit www.Notescasts.com for a list of suggested titles.

The new "How To Write A Notescast" is written in an easy to understand and use format for those new to the iPod Notes feature and Notescasting. Chapters include…

* How to Write Notescasts
* Writing and Saving Your Notescast
* Organizing Your Notescast
* Linking to Additional Content
* Linking to Photos
* Linking to Video
* Linking to Audio
* Organizing Cheat Sheet
* Notescast Troubleshooting
* And More

Download the free "How To Write A Notescast" at http://www.notescasts.com/

Friday, April 24, 2009

How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks by Megan Tsai

So you've decided to write a newsletter? Good for you. Newsletters are one of the most effective communication tools whether you run a business, manage a non-profit organization or organize a community group. Business owners find newsletter help boost sales and improve employee morale. Community groups and non-profits find they increase member involvement and enhance fundraising.

Writing a newsletter can be tough at first, but with these seven tips for effective newsletter writing, you'll be on your way to creating a quality newsletter in no time.

Define a schedule and scope. To determine the schedule, ask yourself how often you'll publish your newsletter. Monthly? Bi-weekly? Quarterly? To define the scope, establish who the audience is and decide what subjects your newsletter will cover. Laying out the goals and timetable for your newsletter before getting started will help you come up with relevant story ideas and build your newsletter's reputation.

Think ahead. Every newsletter should have an editorial calendar. Sticking to this schedule ensures your newsletter always goes out on time. Include important newsletter milestones in your calendar such as your editorial meeting (where you brainstorm story ideas and assign the stories to writers), your articles due date, your revisions date, the date for layout completion and your newsletter release date.

Consider your audience. Think about your readers, then make a list of the topics they would be interested in reading about. Employees of a bank would enjoy articles about the bank's new high-interest savings account and ways to further their education while working full-time. A bird-watching club would want to know about a new park being built or ways to make their backyard more bird-friendly. Parent-teacher association members would find a profile of the school's new principal or an article on how to pack healthy lunches interesting.

Don't start from scratch. Most businesses and organizations have an abundance of pre-created content that just needs a little editing to work in a newsletter. Letters from satisfied customers, memos from organization leaders, press releases and meeting minutes can all be the basis for informative newsletter articles.

Write in third person. Many newsletter editors are tempted to write personal stories or make first-person comments. Avoid this temptation! An article written in third-person, journalistic style will give your newsletter more credibility and be easier for readers to digest.

Remember, less is more. If you fill every inch of your newsletter with print, readers will have a tough time tackling your publication. Leave plenty of room for graphics, photos, bulleted lists, and white space. Don't forget that many readers only read headlines and captions, so include important information in these elements.

Consider bringing in professional help. Many businesses and organizations find their members or employees either don't have the right skill set or lack the time to produce a quality newsletter. A professional copywriter can help with every step of the newsletter process, from start to finish. Most copywriters can also partner with freelance designers, allowing you to outsource the design and printing of your newsletter as well.

Megan Tsai is a seasoned communicator and award-winning writer. As a full-time freelancer, she provides business writing, copywriting and marketing communications (including newsletters!) for companies and advertising agencies.

Visit http://www.redwagonwriting.com/ to learn more and sign up for the Red Wagon Writing monthly e-mail newsletter full of writing and marketing tips.

Thursday, April 23, 2009

More than 9,000 National Academies reports now available in open access

The National Academies has completed the first phase of a partnership with Google to digitize the library's collection of reports from 1863 to 1997, making them available - free, searchable, and in full text - through Google Book Search. The Academies plan to have their entire collection of nearly 11,000 reports digitized by 2011.

"Much has changed since the National Academy of Sciences began advising the government in the late 1800s," said Victoria Harriston, manager of library and information services at the National Academies' George E. Brown Jr. Library. "Our early reports are essential to understanding the scientific advances made in this country as well as the science and technology issues the government struggled with in the 19th and 20th centuries."

Notable reports from the library's archives that are now available include:

PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES, Vol. 1 (1863-1894). This was the first NAS publication series, and it includes information about the Academy's early work for the government on topics such as how to prevent compass deviation which sent iron warships off course, whether the metric system of weights and measures should be adopted, and how the new U.S. Geological Service should be organized.

INVESTIGATION OF THE SCIENTIFIC AND ECONOMIC RELATIONS OF THE SORGHUM SUGAR INDUSTRY (1882). This report was the Academy's first self-initiated study, produced by the first committee to include non-Academy members.

PROPOSED U.S. PROGRAM FOR THE INTERNATIONAL GEOPHYSICAL YEAR, 1957-1958. American participation in the International Geophysical Year – a historic, worldwide scientific effort that investigated the workings of the Earth and saw the launch of the first satellites – was guided and coordinated by a committee of the Academy.

THE POLAR REGIONS AND CLIMATIC CHANGE (1984). Changes in Earth's polar regions are widely covered in the news today, but the Academies have been studying this phenomenon for more than 20 years.

Prior to this project, the Academies digitized more than 4,000 books and made them available online through the National Academies Press; most of those can also be found in Google Book Search. However, researchers who needed to gain access to hard copies of older reports, part of a legacy collection in the library, could not always find what they wanted. Many of these reports exist as single copies, and the library feared potential damage or loss of this important collection. These older reports have been digitized and are now accessible through Google. In addition, the "digitizing of these materials will add another dimension to the preservation of our reports," said Harriston. The Academies hope that wider availability of its reports will be of use to scientists in developing countries, who often rely on the Internet to gather information.

Website: http://www.nationalacademies.org/

Sunday, April 19, 2009

Skills for Effective Web Copywriting

Because people only spend an average of seven seconds on your site before deciding whether or not to stay. If your text isn't engaging, you could be missing out on sales.

You also need to be able to "speak" to your audience. When writing online you can be more conversational than in print, but you should also make sure you know who your target audience are.

The age, financial status, location and gender of your ideal demographic group will all affect the tone of your copy. Before you begin web copywriting, you need to be able to develop a clear picture of who you are writing for.

This doesn't mean that you have to work with extensive focus groups. Instead you should be able to imagine a profile that is representative of your ideal customer.

The ability to develop this sort of persona, and write directly to them is important in web copy writing. If you can engage with your audience on a personal level, they are more likely to trust your business and become loyal, repeat customers.

Online copywriters also need to be able to pass on a lot of information quickly and concisely. That's because people find reading on the screen slightly uncomfortable. The use of bullet points helps with this. The advantages of bullet points include:

* Breaking up text into manageable chunks.
* Drawing attention to important text.
* Making complicated figures and lists easier to understand.
* Punchy copy.

Aside from being able to engage with your readers, tailor your writing style to suit them and pass on lots of information without using pages of text, there are many other skills required when writing for the web.

You need to remember that less is more. The ability to cut out unnecessary words and keep sentences short is important.

Another essential skill is adaptability. After all, since beginning my career in online marketing I have written about everything from tourism to tailoring and bingo to blinds. When you are a web copywriter, the sort of thing you are working on can change quickly. You need to be able to change your writing style just as fast.

The more you write, the more your skills will develop. As with so much in life, practice makes perfect.

On the other hand, you may find it easier to outsource web copywriting. As long as you don't automatically go for the cheapest option, you will benefit from the expertise of experienced writers.

Source: http://www.media.co.uk/

Five Tips for Charging for News Online

News organizations looking to charge for their content online should avoid making the mistakes of their predecessors, Wall Street Journal Online executive editor Alan Murray told the Nieman Journalism Lab at Harvard.

The Journal is one of the few newspapers that has had success putting much of their content behind a pay wall. In an interview posted at the Lab's web site, niemanlab.org, Murray said many common assumptions about charging don't hold up. Newspapers should build a mix of free and paid content to reach the broad audience advertisers will pay to access while also generating subscription revenue, he said.

Targeting specific niches with in-depth coverage can be a better way to generate revenue than simply putting current news products behind a pay wall, he said. The Journal is working on a number of "premium initiatives" to sell narrow content products to specific audiences, such as people interested in the energy business.

The revealing interview can be found here.


Two other excerpts from the Lab's interview with Murray are available at:

http://www.niemanlab.org/tag/alan-murray/

Friday, April 17, 2009

New Guide Explains How To Use Twitter For PR and Marketing

Specialist social media PR consultancy, immediate future, has today released a practical guide to help PR and marketing managers integrate Twitter into their overall comms strategy.
As Twitter has shot to prominence over the past year, many PR and marketing professionals have been overtaken by the rapid rise of the micro-blogging service and may find themselves struggling to get up to speed. Although there has been a lot of industry wide discussion about the importance of Twitter, there is still very little concrete information on how it can be used as part of a PR or marketing campaign.

This downloadable guide, entitled "Twitter for PR and Marketing Professionals" offers a jargon free, no-nonsense explanation of how Twitter works, along with a practical step by step guide to planning and implementing a Twitter strategy for your brand. The paper covers such topics as:

-- Why is Twitter so important and how do people use it?

-- Which leading brands are already using Twitter and how?

-- How does the media use Twitter?

-- What are the opportunities and risks for brands on Twitter?

Katy Howell, managing director of immediate future said, "A lot of people assumed that Twitter was just another social media fad that would soon blow over, but there can be no doubt that it's here to stay. It's understandable that a lot of people in the PR and marketing industry simply haven't been able to get to grips with the platform because, in business-terms, it's still a very new phenomenon; it's really only appeared on most people's radar over the past six months.

"Diving head-first into the social media space is risky, if you don't take the time to understand the environment and its nuances, you risk getting things badly wrong and damaging your brand reputation. We've distilled the expertise of our most experienced consultants into this guide to help businesses kick-start their Twitter communications strategies the right way."

You can request a copy of the report.

Thursday, April 16, 2009

5 Key Reasons Why Copywriting Is The Key To Sales Success

With ever-changing online marketing techniques, rapid technological advances and our current economy, it can be a challenge to connect with customers. There are five key opportunities to increase sales and build relationships with customers regardless of location or economic climate.

Lisa Manyon, owner of Write On ~ Creative Writing Services, LLC www.LisaManyon.com, shares five key reasons why copywriting is the key to sales success and offers tips to boost the effectiveness of your copy and increase sales.

1. Although it's been said a picture is worth a thousand words, a picture alone isn't going to sell effectively. Products or services (or more aptly put, solutions) need to be supported by copy that focuses on the core benefit to your customers or prospects.

2. Your words (copy or content) must build consumer trust, loyalty and ultimately, win sales. Know your core audience and ensure you're including words that support emotional buying triggers.

3. Your copy is all about relationships. The days of the hard-sell are over. Consumers want more and expect more. By carefully crafting your copy to build relationships you're one step closer to closing the deal.

4. Your copy is an extension of you and your business. What you say is just as important as how you say it. What are you saying?

5. Your copy allows you to offer a solution. When you approach your copy with an attitude of service, it's easier to offer the solutions your customers seek. Include a call to action that solves a problem and you're likely to get better response rates.

Monday, April 13, 2009

Business Analysts Turn to Poetry to Win Entrance to eMetrics Conference

Winners were announced today in an unusual contest that tested the poetic prowess of a group known for logic, diagnostic and critical thinking skills. Marketing metrics analysts were offered free entrance to one of nine eMetrics Marketing Optimization Summits in 2009 if they could pen the pithiest Tweet, haiku or limerick.

"It's a little out of character for this group, but marketing people are nothing if not creative," said Jim Sterne, founder of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association. "It was only promoted by word of mouth, blog and Twitter, but there were so many entrants, I felt like an English professor grading papers."

The eMetrics Marketing Optimization Summit is a seven-year-old event focused on making marketing more effective through rigorous measurement. This year it will be hosted in:

-- Munich, April 22-23, 2009
-- San Jose, May 4-7, 2009
-- London, May, 18-19, 2009
-- Madrid, June 3-4, 2009
-- Sao Paulo, August 4, 2009
-- Stockholm, October 12-13, 2009
-- Washington, DC, October 19-23, 2009
-- Mexico City, November 11, 2009


"As brevity is the soul of wit," said Sterne, "I called for entries in three very structured formats. Messages sent through Twitter are limited to 140 characters, haiku are limited to 17 syllables and limericks are limited to five lines. Plus, I threw in a 50-word category for those who wouldn't be caught dead writing a poem."

"I'm very excited about rolling this out wider -- it's become a bit of a tradition," said Sterne. The grand prize winner is Bruce Poropat, whose haiku as well as all other winning entries can be found at the eMetrics website: http://emetrics.org/sanjose/contestwinners.php.

Friday, April 10, 2009

Podcast Novel Helps Students Learn English

If today's youth are already equipped and able to listen to their iPod's while riding the bus to school, doing their homework, and even while talking on the phone or to their friends, it seems like a small step for educators to take to supplement those downloads with schoolwork. And in light of the current economy, using free podcast novels seem like an even smarter choice for the already financially stretched education system.

In the hopes of creating a ripple effect of progress among today's high school English students, author Collin Earl stopped by Valley High School in Las Vegas, NV recently and shared fresh ideas about new media, specifically about podcasting and podcast novels.

Earl spoke to the students about how new media, like the podcast of his novel, The House of Grey, opens up a new world for students who find it hard to get into reading. "Using podcast novels in a classroom gives you the sense that you are being told a story, not merely reading one," Earl told the students. "It becomes so much more than just a homework assignment or something to do for a grade. Hearing someone read to you, like when your parents read you a bedtime story, takes a lot of the anxiety and monotony out of reading and helps you experience the story, not just read the words."

Hilary Moskowitz, an English teacher at Valley High School, is currently using the podcast of The House of Grey in her 11th grade English III class. She discovered Earl's podcast novel through the Zune podcast website and reports that she was hooked on it at first listen.

Her students utilize the traditional English class methods such as vocabulary, literary terms, note taking, writing, and analysis and apply them to what they hear each week. "I liked the idea of incorporating podcast media in order to bring the classroom further into the 21st century," said Moskowitz. "By doing this, students can hear and visualize the story rather than worrying about reading the words and not comprehending."

Using the general idea of podcasts, podcast novels are like the serialized radio shows of the 1940's. Instead of gathering around the squawk box, each week a new chapter of the novel is broadcast through the internet for fans to listen to. Once the weekly run of the novel is complete, listeners can download the entire book at once.

While thousands of podcasts are available all over the web and range from topics like the MuggleCast, a podcast that discusses the famed Harry Potter series, to Grammar Girl, a podcast focused the mechanics and skills of being a good writer, very few schools seem to have incorporated this powerful tool into their classrooms.

Taking the Web 2.0 experience a little further, Moskowitz has included ‘forum interaction' as part of the students' grade. Working closely with podcast's producer, Chris Snelgrove, the 11th grade class has been integrated into the book's forum and is required to interact with other forum members. The students can then offer their thoughts and reactions about the plot, character developments, and theories about how the book will end directly to the author, creating a truly interactive relationship between author and reader, or in this case, listener.

Helping teens read more

Moskowitz reports that Valley has a large ESL (English as a Second Language) population. Numerous studies have shown that comprehension is one of the toughest challenges facing ESL students. "By [listening to podcast novels], students can hear and visualize the story. I feel that hearing a beautiful interpretation of the story will help those students, along with other students, with their comprehension."

One of her students, Cody M., has already seen the benefits of this method. "Being able to hear the words helps me to understand the story. The podcasts are helpful with learning English because [I] tend to learn better when [I] hear stories rather than reading them."

The idea of helping students learn to love reading through new media is near and dear to Earl's heart. "I hated to read when I was in high school. I totally believe that I would have been into books much earlier in life if I had someone read them to me."

Earl was thrilled when Moskowitz approached him about using the podcast of The House of Grey in her curriculum. "I thought it was a brilliant idea and was glad to be able to provide it to the school for free. As a new author, it's great to see so many people enjoying my work."

New media in the old classroom

A quick search of research on new media in schools shows that there are number of budding links between the use of audiobooks in the classroom and improved student comprehension, especially among those students with reading disabilities. Gene Wolfson, an Associate Professor in the Education Department of Iona College in New Rochelle, NY, stated in his article, Using Audiobooks to Meet the Need of Adolescent Readers, "Audiobooks can model reading, teach critical listening, build on prior knowledge, improve vocabulary, encourage oral language usage, and increase comprehension."

He goes on to say, "With current technology, teachers have the ability to utilize this literacy strategy to offer their adolescent students another medium to read and experience literature in their classrooms."

Other studies done in 2000 and 2001 show that while the majority of teachers sampled were reluctant to use audiobooks in their classrooms, citing a perception that it was lazy, utilizing audiobooks in conjunction with written text only added to a student's ability to comprehend what they were reading.

Wolfson concludes, "With the availability of iPods and similar audio devices, bringing the audiobook into the classroom becomes very simple and inexpensive. Today, it is hard to find an adolescent who does not own some type of player. They are already spending hours listening to downloaded music and … podcasts."

Today's high schools currently filled with technology brought in by the students themselves. By combining that technology with the school's educational needs, students have the opportunity to use something common and familiar to tackle anything from Shakespeare to French II. As podcasts, podcast novels, and even newer media like Amazon's Kindle reach critical mass, educators would do well to embrace these advances rather than locking them away in drawers like the yo-yo's and bouncy balls of days past. Using podcast novels, like The House of Grey, is second nature to students, free to the school, and promotes better education, not to mention innovative thinking.

Collin Earl's podcast novel, The House of Grey, is available as a free download from www.houseofgreybook.com or from the iTunes Music Store by searching, The House of Grey Podcast. It will be available in print starting in the summer of 2009.

Thursday, April 9, 2009

Enhance Your Vocabulary Skills and Boost Your Confidence

Research indicates that recognition of word elements contributes immensely to reading comprehension, as proficient readers develop abilities to quickly analyze and synthesize unfamiliar words, discern possible meanings, and take note of how words are used within context of sentences.

With the thoughtfully devised lessons in this book, students will develop abilities they need to master structural analysis using prefixes, homonyms, synonyms, antonyms, inflectional endings, signs, symbols, abbreviations, contractions, initialisms, acronyms, and other affixes.

In order to help and encourage students in grasping the structure and function of words, author Patricia Lawrence has designed a comprehensive and practical handbook on Vocabulary Skills.

Author Patricia Lawrence believes that students are more energized when they are asked to explore and participate in exercises and activities. So, instead of just presenting word lists and lessons in this book, Lawrence involves the students by giving them challenges in between discussions. This provides students with varieties of terms within rich varied texts rather than simply having them learn lists of words. The resources the author has utilized enable students to think of a host of ideas and situations and ultimately learn more. This encourages the employment of a range of self-developed strategies based on acquired word analysis skills students encounter during the reading of this book.

Ultimately, Lawrence's manner of fostering word knowledge, recognition, and usage, will develop and enhance reading comprehension skills. The specially designed activities in the book provide opportunities to practice and improve word mastery, sentence construction, knowledge acquisition, and self-confidence. With this book, students will boost their Vocabulary Skills.

Vocabulary Skills will be featured in the National Education Association Book Exhibit from July 1-3, 2009 in San Diego, CA.

Sunday, April 5, 2009

EngLits Named One of the "100 Best iPhone Apps"

InterLingua Educational Publishing's EngLits iPhone/iPod Touch app has been named one of the "100 Best iPhone Apps for Personal Development" by Job Profiles. EngLits are detail audio/text summaries of great literature by Shakespeare, Dickens, Austen, Hawthorne, Bronte, and other authors that can be played and read on an iPhone/iPod Touch.

Written by university professors and recorded by professional actors, EngLits tell the full story of the book or drama, including all characters and events that are important. The shortest EngLit is 21 minutes of audio and 10 pages of text (Romeo & Juliet), and the longest is over four hours of audio and 73 pages of text (Middlemarch). By formatting the summaries for iPhone/iPod Touch, listeners can "study" while riding on the bus, jogging, biking, lounging, and even walking the dog.

"Obviously, we're quite pleased," says Jack Bernstein, President of InterLingua. "With thousands of apps out there, it's nice to be recognized, especially by such a noteworthy organization as Job Profiles."

Job Profiles helps guide people into the careers that are most appropriate for them by providing the information users need to make the right decisions. Other notable apps to receive recognition from Job Profiles include: Google Earth, Facebook, MySpace, QuickBooks Online, LinkedIn, Wikipedia, and iFlickr.

Friday, April 3, 2009

Search-Friendly Resume Writing Tips

As resumes continue to flood the inboxes of employers, many HR managers and recruiters are using resume keyword scanning software as their first line of candidate screening. What are the rules of writing a keyword-friendly resume? TheLadders.com, the world's leading online platform for the $100K+ job market, tapped certified professional resume writers, Kristen Jacoway and Stephen Van Vreede, to outline the best practices for using keywords to maximize resume response rates.

Tips for Optimizing Your Resume with Keywords

1. Crack the Code of the Job Posting -- The job posting is a window into the algorithm recruiters are using to screen candidates. In most cases, the same recruiter who wrote the job posting also selected the keywords for the scanning software. Look closely at the buzz words used in the posting and job description and make sure those words are used in your resume.

2. Get Your Keywords in Early -- After your resume has been scanned for keywords by the scanning software, it then must get past the visual inspection of the recruiter. The recruiter is only going to spend a few seconds matching up keywords in your resume to those in the job posting. So, make sure you build a section at the top of the resume, right before Professional Experience called Areas of Expertise or Core Competencies. This is where you will include keywords to support your candidacy for the position.

3. Place Keywords in Order of Priority -- Keywords should be listed in order of priority based on the position you are pursuing. For example, if you are pursuing a position in project management, list terms like "lifecycle project management" and "team leadership" before a less important term like "training."

4. Specialize -- Keywords should be limited and they should be edited for each specific position to which you are applying. It is important that the keywords reflect both your strengths and the needs of the employer. Going overboard by listing too many keywords gives the impression that you do not specialize in one area and that your job search is not focused enough.

"Job seekers need to always remember that no matter how much experience they have; no matter how perfect they'd be for a job, their resumes need to get past the HR team before the hiring executive will even see them," said Stephen Van Vreede, Certified Professional Resume Writer. "Today, that means getting past a computerized filter and a ten-second skim by a recruiter or HR manager; it is critical that your strengths literally leap off the page during those initial phases."

"Too few job seekers make full use of the job posting as one of the most important tools of the job search," said Kristen Jacoway, Certified Professional Resume Writer. "Thoroughly reviewing the job posting will give you a wealth of information - including keywords - that will help you stand apart from the competition." She added, "Keywords in a resume are similar to search optimization strategies for websites. It is very important to include keywords in your resume to help increase the odds of having your resume reviewed."

Website: www.TheLadders.com

Wednesday, April 1, 2009

Cover Letters Are Still Key Components in the Job Hunt

Too often, job seekers allow their assumptions to keep them from achieving employment. When it comes to cover letters, in particular, many job seekers mistakenly assume that if they are not specifically asked to submit a cover letter, it must not be important to the employer. This couldn't be further from the truth. According to a Yahoo! HotJobs article, more than 80 percent of recruiters surveyed by the Society for Human Resource Management (SHRM) said cover letters are a "necessity."

Simply put: The only assumption job seekers should make about their cover letter is that it will play a significant role in how hiring managers and recruiters perceive them.

"Cover letters offer a golden opportunity to link your set of skills, experience, talents and interests with a particular company or job. They are your formal introduction to people who can be influential in your job search, and they prepare your readers for all the details, experiences and accomplishments highlighted on your resume," says Louise Kursmark, co-author of the recently released book 15-Minute Cover Letter, Second Edition.

In her book, Kursmark shares several winning strategies for crafting cover letters. And that's just the beginning. She also reveals how to use cover letters to get on employers' radar screens and secure interview opportunities. And, no, blasting hundreds of unsolicited resumes and cover letters is not a strategy she recommends!

Instead, consider the following tips. According to Kursmark, these actions are effective strategies for scoring face-to-face interviews.

* Pack your P.S. with punch. Most people immediately jump to the P.S. portion of a letter and read it again after finishing the rest. With a P.S., you can close your letter on a particularly positive and powerful note. To do so, be sure the P.S. contains information valuable to the employer. You might mention how a skill or experience of yours relates to one of the employer's current goals. You might also congratulate the reader on an achievement or media coverage.

* Write to someone in particular. Avoid sending a letter "To whom it may concern." If you don't know the name of the person who will receive your letter, try searching Google or LinkedIn to uncover the name of the appropriate hiring manager or a contact in the human resources department.

* "Drop names" to make an impact. One of the most compelling ways to begin the letter is to mention the name of a person who referred you. If don't know someone connected to the employer, consider referencing an interview you might have seen or read about that featured quotes from someone employed at the organization.

* Refer to your resume, but don't repeat it word-for-word. Your letter should expand on the results, skills and success stories that are in your resume. Be sure to add more details about these points or blend two or three accomplishments from your resume into one powerful story in your letter.

15-Minute Cover Letter, Second Edition, is available at all major bookstores and from the publisher (http://www.jist.com/ or 1.800.648.JIST).